Hair Serum Launch in Stockholm 🧚‍♀️

We had an amazing time launching The Hair Serum at Ångbåtsbryggan in Stockholm. It was great to connect with so many of you and share this new step for Sweed. Thanks to everyone who joined us 🩵

Rebecka Wahl and Elin Skarp

Kaeli Abdi and Gabriella

Daniella Johnsson & Hanna Friberg

Matilda Björk and Adina Adelsson

Antonia Piehl and Stella Cocozza

Amanda Panahi and Gabriella

Jennifer Persson and Isabella Sess

Mona Lundgren & Frida Selkirk

Fatima Maziad and Gabriella

Linda Pira and Sareh Sophia Hoss

Karolin Elio & Ramina Benjamin

Shop The Hair Serum here.

Back To Routines

Back To Routines

Back to work, back to routines - the real New Year starts today. Kick off fall with Gabriella's 5 minute post-vacay routine and start fresh in no time!

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Gabriella's How-To Bronze

Gabriella's How-To Bronze

A simple tutorial on how-to bronze with Gabriella. Learn how to extend your Summer glow with just a few staples and steps! 

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Who What Wear Beauty Awards 2026

Who What Wear Beauty Awards 2026

After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum. Read full article here. Check the rest of Best Hair Products of 2026 here.   Real Results Shop Eyelash Growth Serum here.

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