Sweed spotted: Djerf Avenue x Sofia Richie Grainge

We are proud to be the official partner for our Sweed friend Matilda Djerf’s party in Beverly Hills for the launch of Djerf Avenue x Sofia Richie Grainge collab.  Among the group of guests were Amanda Steele, Tezza Barton, Jordan Santos, Kennedy Crichlow, Anastazia Dupee, Cass Dimicco, Dianna Cohen, Natalie Downey, Sabrina Quesada and many more.

The party was an absolute dream and we loved to gift the guests all our favorite Sweed products. To be continued…

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty

The stars of the night - Matilda Djerf & Sofia Richie Grainge.

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty
Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty
 The location was an absolute dream!
Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty

Matilda Djerf and Gabriella Elio.

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty

The dreamy gift room full of Sweed products & Djerf Avenue x Sofia Richie Grainge.

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty Miracle Powder

Matilda’s fave Miracle Powder for everyone.

Matilda Djerf Sofia Richie Grainge Djerf Avenue event Sweed Beauty

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Who What Wear Beauty Awards 2026

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