Sweed x Lydia Millen

We recently celebrated our Sweed x Lydia Millen launch at Space NK in London. Lydia is a loyal Sweed friend and has used our products for years. The collaboration came to life organically when I asked if Lydia would like to create a lip collection, which transformed into The Eternal Bloom edit.
Thank you to everyone who came, it was an incredible turn out with top journalists, influencers and makeup artists. I’m beyond grateful for your continuous support.
Love, 
Gabriella, the Founder




Lily Pebbles, Emma Guns & Emily English.
Lydia Millen & Gabriella Elio.


Alex Collins.


Jo Good, Nadine Baggott & Gabriella Elio.
Paula Sutton & Josephine Jusderose.
At Space NK in London.


Gabriella Elio & Yasmine Zweegers.
Lauren Wigley, Charlotte-Belle Tobin & Vanese Maddix.


Anna Lingus & Lydia Millen.


Yasmin Salmon, Gemma Peace & Georgia Rose.

Kate Hutchins & Laura Blair.
Lydia Millen, Mira Parmar & Gabriella Elio.
Katy Jane & Willis Galbraith.
Gabriella Elio & Alessandra Steinherr.
Famida Pathan, Jackie Tyson & Alexis Day.

Shop the full collection here.

Back To Routines

Back To Routines

Back to work, back to routines - the real New Year starts today. Kick off fall with Gabriella's 5 minute post-vacay routine and start fresh in no time!

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Gabriella's How-To Bronze

Gabriella's How-To Bronze

A simple tutorial on how-to bronze with Gabriella. Learn how to extend your Summer glow with just a few staples and steps! 

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Who What Wear Beauty Awards 2026

Who What Wear Beauty Awards 2026

After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum. Read full article here. Check the rest of Best Hair Products of 2026 here.   Real Results Shop Eyelash Growth Serum here.

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