Makeup Class in NY

Hello from the Big Apple🍎
Last week we hosted a Holiday Masterclass with Tobi Henney, creating the ultimate Scandi Holiday look. Thank you to everyone who joined us! ✨

Sundas Hussain and Elizabeth Fortmeyer

Emily Xiong

Rohma Siddiqui, Aviva Mehta and Mina Hasan

Polina Isadora

Megan Lanoux Isentol, Tobi Henney and Erica Taylor

Annis Kamara

Marc Eram and Colby Smith

Erica Taylor and Gabriella

Liza Lieberman and Britt Theodora

Lena Ludwig and Samantha Smalling

Maddie Schrader and Erin Harper

Mari Arana and Lauren Wilensky

Gabriella and Cassie Thorpe

Maria Ortega

Shop Sweed Beauty here.

Back To Routines

Back To Routines

Back to work, back to routines - the real New Year starts today. Kick off fall with Gabriella's 5 minute post-vacay routine and start fresh in no time!

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Gabriella's How-To Bronze

Gabriella's How-To Bronze

A simple tutorial on how-to bronze with Gabriella. Learn how to extend your Summer glow with just a few staples and steps! 

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Who What Wear Beauty Awards 2026

Who What Wear Beauty Awards 2026

After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum. Read full article here. Check the rest of Best Hair Products of 2026 here.   Real Results Shop Eyelash Growth Serum here.

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