New Year New Me

Sweed is going through a big change and as you might have noticed - last year we changed the name from Sweed Lashes to Sweed. I've been gathering all my experience and knowledge from the past 21 years as a makeup artist and put them into outstanding products that are launching during 2023.
"Professional Performance are the lead words in every little detail and aspect of each product."
When I create products, I always think about makeup artists around the world and want them to love our new products. As a professional you know all about quality and performance.  I've been into this clean girl look my whole life and will bring it in to life with these new groundbreaking products. Sweed will remain clean, natural, vegan and continue to support animals through different initiatives. 
Happy 2023 my dearest Sweed friends and thank you sincerely for your immensely support.
Love and light,

Back To Routines

Back To Routines

Back to work, back to routines - the real New Year starts today. Kick off fall with Gabriella's 5 minute post-vacay routine and start fresh in no time!

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Gabriella's How-To Bronze

Gabriella's How-To Bronze

A simple tutorial on how-to bronze with Gabriella. Learn how to extend your Summer glow with just a few staples and steps! 

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Who What Wear Beauty Awards 2026

Who What Wear Beauty Awards 2026

After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum. Read full article here. Check the rest of Best Hair Products of 2026 here.   Real Results Shop Eyelash Growth Serum here.

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