Interview: Andrea Soriga

Meet our Sweed friend, Andrea Soriga!

A Milan-based celebrity hairstylist and beauty icon, Andrea shares his expertise and creative vision with a growing community of hair lovers worldwide through Instagram. 

We had the honor of celebrating The Hair Serum launch in Milano with Andrea, hosted by our friends at Sant Ambroeus Milano, and took a moment to catch up with him while he shared his beauty secrets.

Shop Andrea's favorites Sweed products here.

WHEN DID YOU STARTED AS A HAIRSTYLIST?

I started working as a hairstylist ten years ago in my hometown, Cagliari. I’m from Sardinia.

MOST SPECIAL MOMENT OF YOUR CAREER?

The moments I remember most from my career are definitely the Sanremo Music Festivals, which I hold very close to my heart, and the MET Galas, which were truly special experiences.

FAVORITE SWEED PRODUCT?

My favorite product before this new launch used to be the Eyelash Serum, but it has definitely been surpassed by the new Hair Serum.

FAVORITE LOOK TO DO?

Among my favorite looks is a sleek bun or a ponytail. I love creating super neat, tightly pulled-back buns because I think they make the face look more angelic, clean, and lifted. I also really enjoy doing big blowouts.

BIGGEST HAIR TREND AT THE MOMENT?

One of the current trends I absolutely love is, without a doubt, light, natural movement, soft waves. To make the look more special, I like adding a styling product that gives it a slightly wet finish. I also really love the bob, a shorter haircut.

ANY ADVICE FOR ASPIRING HAIRSTYLISTS?

The advice I would give to anyone who wants to start this profession is to do it with passion and perseverance, to study hard, to stay dedicated, and never feel completely satisfied, because you should always keep chasing improvement and success. Nothing comes without at least a bit of effort.

Shop Andrea's favorites Sweed products here.