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Loved by so many! Our Glass Skin Foundation is here to stay. The incredible before and after images are finally ready on our website!
As a Sweed standard we have decided to not retouch the skin on our models. We want to be transparent with our community and let skin look like skin; regardless pimples, wrinkles and redness.
After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum.
Read full article here.
Check the rest of Best Hair Products of 2026 here.
Real Results
Shop Eyelash Growth Serum here.
Summertime memories in New York! 🍎 We hosted a Scandi Glow Masterclass at Nordstrom NYC together with celebrity esthetician, Elizabeth Grace Hand! Thank you so much to everyone who joined and made this moment special ☁️✨
Kare Rodc
Yvonne Wegener and Brooke Donovann
Lera Shu
Jenny Lin, Polina Isadora & Winta Zesu
Sundas Hussain
Claudia Campbell
Yuna Lee and Caitlin Agustina
Viktoria Pyrih