Interview: Anine Bing

 

Get to know the power woman, founder and Sweed Friend Anine Bing. Since launching the fashion brand that bears her name in 2012, Anine Bing has captivated women around the world with her effortlessly chic, rock’n’roll-inspired designs that balance Scandinavian minimalism with Los Angeles edge.

Shop Anine's favorite Sweed products here.

WHAT'S YOUR TOP 3 SWEED PRODUCTS AND WHY?

The Eyelash Growth Serum is my number one without a doubt. I am obsessed. Also I'm in love with the Cloud Mascara and the Air Blush Cream in shade Lucky. But honestly, all the products are so good, it's hard to choose only three!
Shop the Eyelash Growth Serum here

WHAT'S YOUR FAVORITE BOOK?

The Power Of Now by Eckhart Tolle. I read it for the first time 10 years ago and now again this summer. We all live such busy lives and forget to actually be present in what we do and in each and every moment, so this book is a beautiful reminder to stop and appreciate the life around us.

WHAT'S YOUR BEAUTY MOTTO?     

Less is more. I love dewy, glowy skin, a pink blush and a tiny bit mascara and I'm out the door.

WHAT'S YOUR BEST BEAUTY HACK?

Best beauty hack is celery juice or lemon water in the morning. It works wonders for the skin but also my body. I also make sure to get 8-9 hours of sleep. I go to bed before 10 PM most nights.

WHAT ARE TWO THINGS YOU CAN'T LEAVE THE HOUSE WITHOUT?

I never leave the house without my Sweed blush and of course my Anine Bing sunglasses. 

Shop Anine's favorite blush here.

WHAT'S YOUR HAPPY PLACE?

Home. I love being home. We live in beautiful Montecito and just love our house, the beach and nature close by and the peaceful energy I'm surrounded by here. I don't take any of it for grated and am just so grateful for the life we have built.

Beautiful Montecito, California.
 

HOW DO YOU RECHARGE AND GET ENERGY?

I love doing hot yoga, hiking or sometimes I recharge by just laying on the couch watching a movie and eating my favorite candy. Life is all about balance :) I also love singing and writing music. That always fills me with joy and new energy after a stressful time.

WHAT IS THIS CHAPTER IN YOUR LIFE ABOUT?

Balance. I am hoping to find more balance after 12 intense years of building a company while raising two kids, so that is my goal for the year ahead.

BEST BUSINESS ADVICE?

Stay true to yourselves and your own vision. Roll up your sleeves and get to work as success doesn't happen overnight. And most of all stay humble.

Anine Bing store in Melrose, Los Angeles.

WHAT DOES A TYPICAL TUESDAY LOOK LIKE FOR YOU?

I always start my day with breakfast with the family. Then I drop the kids off at school and my day gets busy with zoom meetings, answering emails, doing design research etc. I work from home most days but go into my office once a week where I meet with my different teams.
I spend most of my time in the design studio and everything creative. I also do weekly meetings with my executive team who update me on how the overall business is doing, where we are opening stores next and we brainstorm what's next for Anine Bing. Other days I'm on photo shoots. We recently shot Kate Moss which was a highlight for sure. I feel very grateful I get to do what I love. In the afternoons I hang with the kids, have dinner with the family and then I catch up on a bit more work when they are asleep.

Shop Anine's favorite Sweed products here.
Sweed in Paris 🇫🇷🩵

Sweed in Paris 🇫🇷🩵

Paris, you were a dream 🥐✨ Our first time bringing Sweed to France and what a beautiful welcome at Hôtel de Crillon. Thank you to everyone who joined us! Charly Salvator, Gabriella and Anne-Charlotte Pontabry @kozhuhovska Marie Berenice Fatou N'Diaye and Carrole Sagba Alexandra Herragne, Chynara Kojoeva, Kelly McClain and Gabriella Aliénor, Lorélen Coriton and Juliette Dahirel Myriam Sr Gabriella and Victoria Poniatowski @kikiuhere Marielle Loubet, Louise Garnier, Leslie Dumeix and Clotilde Makeup Artist

Read more
Oprah Daily: The Menopause O-wards 2026

Oprah Daily: The Menopause O-wards 2026

Something feels…different. Not our thinning hair or perma-bloat (but we’ll get to those). We’re talking about the cultural shift around menopause in the last year. From Oprah and a group of leading health experts educating the nation on primetime TV last March to the FDA removing misleading warnings on prescription hormone therapy in November, real changes happened, and more are on the horizon. As awareness has increased, there’s also been a groundswell of new formulas and technology from consumer and prescription brands to support you through the critical perimenopausal and postmenopausal years. These 39 winners come from women’s health pros and advocates—and we’ve vetted them just for you. "Just like the hair on your head, your lashes can feel the effects of hormonal shifts, becoming finer, weaker, and more prone to shedding. Not to fret: This clean serum has nourishing and strengthening ingredients like peptides, biotin, keratin, and pumpkin seed oil. “It takes just seconds to swipe it on at night, and it’s become one of those small rituals that makes me feel like I’m really caring for my lashes.” -Rae Ann Herman Read full article here. Shop Eyelash Growth Serum here

Read more
SWEED TURTLE HOUSE 🐢🩵

SWEED TURTLE HOUSE 🐢🩵

  Turtles have always held a special place in my heart and have been part of my family’s story for generations. As the founder of a vegan and clean beauty brand, it felt natural - and deeply important - to give back to animals and help preserve nature. I began 2026 by fulfilling one of my greatest dreams: rebuilding a sea turtle sanctuary in Costa Careyes, Mexico. This deeply personal project reflects Sweed Beauty’s commitment to animal welfare, ocean preservation, and environmental responsibility. The conservation center is founded by the Brignone family in 1983, which for over four decades has worked to protect sea turtles and preserve coastal ecosystems. We are incredibly proud to see the Sweed Blue Turtle House standing on the beach - a symbol of hope and long-term commitment. Here are some highlights from the trip: TURTLE RELEASE We had the opportunity to learn about the many challenges baby turtles face, guided by Caitlin, the marine biologist at the Careyes Foundation, who shared the important work being done to protect them. We’re also incredibly proud to see the Sweed Turtle House finally standing on the beach — a meaningful step in our long-term commitment to animal welfare, ocean preservation, and environmental responsibility.   MAKEUP CLASS WITH A VIEW With the beautiful view of the ocean, I held a makeup class focused on the Scandi makeup look. Where I shared my personal techniques, the stories behind each product, and the carefully chosen ingredients that define Sweed.   BOAT + PICNIC We took a boat out to a secluded beach for a picnic. The calm ocean, warm breeze, and sound of gentle waves created the kind of setting that invites you to slow down.   SOUND HEALING On the last day, we headed to La Copa del Sol for a sound healing session guided by Niki Trosky. A calm, grounding experience that allowed us to reflect, and fully take in all the beautiful moments we had together.   HORSEBACK RIDING + MARGARITA & GUACAMOLE CLASS We ended the trip with horseback riding along the beach at sunset, followed by a margarita and guacamole class.  

Read more