Spring In Rome

At Hotel De La Ville in Rome, we had the pleasure of hosting a lunch with our Italian Sweed Friends to celebrate spring.

A heartfelt thank you to everyone who joined us on this magical day.

Con amore,
Gabriella Elio

Federica Scagnetti & Gabriella Elio

The beautiful table setting

The stunning Corinne Pino

Chantal Ciaffardini, Raffaella Modugno & Jessica Amendola

Beauty of Rome

Our sweet guests

Alexandra Eklund

Federica Lucaferri & Gabriella Elio

Gaia Mossini & Jenny Denucci

Gabriella doing her magic

Jasmin Zangare & Martina Trinca

Of course we eat pasta in Rome!

Giovanna Abate, Gabriella Elio & Sabrina G.Negri

Ginevra Giaccherini & Manuella Genovese

Federica Scagnetti

Corinne Pino & Sweed´s Influencer Marketing Coordinator Izabella

Sabrina Conti & Irene Prosperi

Start of Summer in Warsaw ☀️

Start of Summer in Warsaw ☀️

Our summer began in Warsaw with an inspiring masterclass led by makeup artist Patrycja Dobrzeniecka. Thank you to everyone who joined us and made the day so memorable 🩵 Beata Grabovvska Patrycja Dobrzeniecka Malwina Obrzut @z_milosci_do_mody Kamil Lichota Emilia Kaplan Karolina Wozniak Joanna Ferdynus-Gołuszko Malwina Wędzikowska Nadia Długosz Natalia Kusiak Katarzyna Kijowska Klaudia Karakula Kornelia Rajnerowicz @z_milosci_do_mody

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Interview: Roberta Anzaldi

Interview: Roberta Anzaldi

Meet Roberta Anzaldi — a Milan-based celebrity makeup artist known for her effortless Italian aesthetic with clients such as Carla Bruni and Eiza Gonzalez. Shop Roberta's favorites here. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? When you put a lot of products, a lot of makeup on your skin. Too much and I don't like. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? If I were a beauty product, I would definitely be a mascara! TOP 3 SWEED FAVORITES? AND WHY?     FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? I have a lot of glam looks that I did on Jada Pinkett Smith many years ago. When I met her, she told me, “Please, Roberta, let’s do makeup — but flawless, with glass skin” and I did that for her. But when I started doing her makeup, my shoulders and legs started shaking. WHAT’S YOUR BEAUTY MOTTO? My beauty motto is less is more. WHAT MAKES THE MIRACLE POWDER SO SPECIAL? FAV LIP COMBOS?    

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My Brother's Hair Growth Journey

My Brother's Hair Growth Journey

“My brother has been using The Hair Serum in his routine. As you may know, Sweed became known for its Eyelash Growth Serum.  The Hair Serum builds on the same idea—it’s designed for thinning areas along the hairline or even the beard, helping to gradually create the appearance of fuller, denser hair. Here are my brothers incredible results." @ilaessemua

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