Sweed Spotted by the Swan Lake 🦢

"Finally! Sweed has arrived to the U.S. and Canada. We couldn’t be happier about the fact that our Sweed friends are able to touch and feel our products in stores. We are available at The Detox Market and Revolve to name a few.

In honor of our launch, we hosted a magical event by the swan lake at Hotel Bel-Air in Los Angeles. Thank you to everyone who celebrated with us!"

 
Jenny Watwood trying out some Sweed goodies.

Stephanie Weizman & friend.

Koral Cohen, Gabriella Elio, Angelica Livolti & Alexandra Nika.

Our beautiful products ✨

Alexa Losey, Gabriella Elio, Alexandra Nika & Gracie United.

Madison Orlando, Bella Podaras & Tatiana Bjork Franco.

It was like a fairytale 🦢

Eirunn Eba Bollingmo & Betsy-Blue English.

Maddie Orlando & Tatiana Bjork Franco.

Fauzieh Sadeghi, Nick Higham, Isabella Jones & Alexandra Nika capturing the moment 📸


The founder, Gabriella Elio.

Erica Pelosini and Bo McCourt enjoying the L.A. sun 🌞
Alexandra Nika, Julia Rabinowitsch, Shannon Cohanzad & Gabriella Elio.
Alexandra Nika & Fauzieh Sadeghi.
Nick Higham & Isabella Jones.
Sophie B, Gabriella Elio & Kate Synnott.
Ida Lundgren.
Ariel Frenkel, Chelsey d'Adesky, Danielle Simpson & Jenny Watwood.
Julia Rabinowitsch & Anastazia Dupee.
Who What Wear Beauty Awards 2026

Who What Wear Beauty Awards 2026

After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum. Read full article here. Check the rest of Best Hair Products of 2026 here.   Real Results Shop Eyelash Growth Serum here.

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Scandi Glow Masterclass in NY

Scandi Glow Masterclass in NY

Summertime memories in New York! 🍎 We hosted a Scandi Glow Masterclass at Nordstrom NYC together with celebrity esthetician, Elizabeth Grace Hand! Thank you so much to everyone who joined and made this moment special ☁️✨ Kare Rodc Yvonne Wegener and Brooke Donovann Lera Shu Jenny Lin, Polina Isadora & Winta Zesu Sundas Hussain Claudia Campbell Yuna Lee and Caitlin Agustina Viktoria Pyrih

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Cosmopolitan Awards 2026

Cosmopolitan Awards 2026

After a year of testing by Cosmo editors, only 75 products earned a place in the 2026 Holy Grail Beauty Awards — and Miracle Powder and Glass Skin Foundation proudly made the list.   REAL RESULTS   Shop Glass Skin Foundation here. ___________________________________________________________   REAL RESULTS   Shop Miracle Powder here.

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