2024 Wrap Up In Amsterdam

As the final event of the year, I couldn’t have asked for a more perfect way to wrap up 2024. We gathered at the beautiful Pulitzer Hotel in Amsterdam for a wonderful lunch. It was the perfect moment to reflect on the incredible year we’ve had at Sweed and to express my gratitude to all of you who are a part of this journey.

I am so thankful to everyone who joined us — your presence made this event extra special. Wishing you all a wonderful holiday season and I can’t wait to see what 2025 brings for us!

Warmest wishes,
Gabriella Elio

Linda Tol, Jolie Lot, Nicole Ballardini & Gabriella
Naïma Bremer & Angela Onuoha
Gabriella talking about Sweeds journey
Gabriella, Jaqueline Hoogendijk & Isabeau Ottevanger
Beautiful Caylin
Debbie Zwiers & our Marketing Coordinator Izabella
Quinty Trustfull & Maureen Powel
Wout Philippo, Candle Siërra & Giorgina Juanita
Fleur Dijkstra
Viviënne De Rop, Naïma Bremer & Gabriella
Early christmas spirit 
Hajar & Nisrina Sbia
Florance Snellers & Dominique Samuel
Candle Ravelle Siërra
 Hazjar from The IT Agency, Anna Noëlle Kaffé & Janine Kho
Annelijn Sinjorgo & Billie Rose
Start of Summer in Warsaw ☀️

Start of Summer in Warsaw ☀️

Our summer began in Warsaw with an inspiring masterclass led by makeup artist Patrycja Dobrzeniecka. Thank you to everyone who joined us and made the day so memorable 🩵 Beata Grabovvska Patrycja Dobrzeniecka Malwina Obrzut @z_milosci_do_mody Kamil Lichota Emilia Kaplan Karolina Wozniak Joanna Ferdynus-Gołuszko Malwina Wędzikowska Nadia Długosz Natalia Kusiak Katarzyna Kijowska Klaudia Karakula Kornelia Rajnerowicz @z_milosci_do_mody

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Interview: Roberta Anzaldi

Interview: Roberta Anzaldi

Meet Roberta Anzaldi — a Milan-based celebrity makeup artist known for her effortless Italian aesthetic with clients such as Carla Bruni and Eiza Gonzalez. Shop Roberta's favorites here. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? When you put a lot of products, a lot of makeup on your skin. Too much and I don't like. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? If I were a beauty product, I would definitely be a mascara! TOP 3 SWEED FAVORITES? AND WHY?     FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? I have a lot of glam looks that I did on Jada Pinkett Smith many years ago. When I met her, she told me, “Please, Roberta, let’s do makeup — but flawless, with glass skin” and I did that for her. But when I started doing her makeup, my shoulders and legs started shaking. WHAT’S YOUR BEAUTY MOTTO? My beauty motto is less is more. WHAT MAKES THE MIRACLE POWDER SO SPECIAL? FAV LIP COMBOS?    

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My Brother's Hair Growth Journey

My Brother's Hair Growth Journey

“My brother has been using The Hair Serum in his routine. As you may know, Sweed became known for its Eyelash Growth Serum.  The Hair Serum builds on the same idea—it’s designed for thinning areas along the hairline or even the beard, helping to gradually create the appearance of fuller, denser hair. Here are my brothers incredible results." @ilaessemua

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