2024 Wrap Up In Amsterdam

As the final event of the year, I couldn’t have asked for a more perfect way to wrap up 2024. We gathered at the beautiful Pulitzer Hotel in Amsterdam for a wonderful lunch. It was the perfect moment to reflect on the incredible year we’ve had at Sweed and to express my gratitude to all of you who are a part of this journey.

I am so thankful to everyone who joined us — your presence made this event extra special. Wishing you all a wonderful holiday season and I can’t wait to see what 2025 brings for us!

Warmest wishes,
Gabriella Elio

Linda Tol, Jolie Lot, Nicole Ballardini & Gabriella
Naïma Bremer & Angela Onuoha
Gabriella talking about Sweeds journey
Gabriella, Jaqueline Hoogendijk & Isabeau Ottevanger
Beautiful Caylin
Debbie Zwiers & our Marketing Coordinator Izabella
Quinty Trustfull & Maureen Powel
Wout Philippo, Candle Siërra & Giorgina Juanita
Fleur Dijkstra
Viviënne De Rop, Naïma Bremer & Gabriella
Early christmas spirit 
Hajar & Nisrina Sbia
Florance Snellers & Dominique Samuel
Candle Ravelle Siërra
 Hazjar from The IT Agency, Anna Noëlle Kaffé & Janine Kho
Annelijn Sinjorgo & Billie Rose
Who What Wear Beauty Awards 2026

Who What Wear Beauty Awards 2026

After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum. Read full article here. Check the rest of Best Hair Products of 2026 here.   Real Results Shop Eyelash Growth Serum here.

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Scandi Glow Masterclass in NY

Scandi Glow Masterclass in NY

Summertime memories in New York! 🍎 We hosted a Scandi Glow Masterclass at Nordstrom NYC together with celebrity esthetician, Elizabeth Grace Hand! Thank you so much to everyone who joined and made this moment special ☁️✨ Kare Rodc Yvonne Wegener and Brooke Donovann Lera Shu Jenny Lin, Polina Isadora & Winta Zesu Sundas Hussain Claudia Campbell Yuna Lee and Caitlin Agustina Viktoria Pyrih

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Cosmopolitan Awards 2026

Cosmopolitan Awards 2026

After a year of testing by Cosmo editors, only 75 products earned a place in the 2026 Holy Grail Beauty Awards — and Miracle Powder and Glass Skin Foundation proudly made the list.   REAL RESULTS   Shop Glass Skin Foundation here. ___________________________________________________________   REAL RESULTS   Shop Miracle Powder here.

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