Hello from the Big Apple

"It´s surreal. The feeling of Sweed finally launching in the U.S is so big for me that I can't put words into that. We are proud to launch with The Detox Market and Revolve.

Waking up at Hotel Fouquet´s in New York and knowing that today is the day where all these incredible artists I followed for years, press and other female entrepreneurs are coming to our cute little Sweed event felt unbelievable. The whole experience was out of this world and nothing I could ever imagine to even dream about. 
Thank you Sweed friends for holding my hands with every step on this journey. You are my world and your support means everything to me."
Make-up artist lunch event at Fouquet´s. It was so surreal to meet the make-up artists I've looked up to for years. Pictured with Daniel Redgret, Angela Reece and Nam Vo.
This felt so surreal!
MUA queen Carolina Gonzalez capturing the moment 

📸

Hosted a breakfast for journalists

Dinner with female entrepreneurs. Its so inspiring to meet other female entrepreneurs!

 

Also celebrated another milestone - Sweed reached 100K on Insta 💙

 

Start of Summer in Warsaw ☀️

Start of Summer in Warsaw ☀️

Our summer began in Warsaw with an inspiring masterclass led by makeup artist Patrycja Dobrzeniecka. Thank you to everyone who joined us and made the day so memorable 🩵 Beata Grabovvska Patrycja Dobrzeniecka Malwina Obrzut @z_milosci_do_mody Kamil Lichota Emilia Kaplan Karolina Wozniak Joanna Ferdynus-Gołuszko Malwina Wędzikowska Nadia Długosz Natalia Kusiak Katarzyna Kijowska Klaudia Karakula Kornelia Rajnerowicz @z_milosci_do_mody

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Interview: Roberta Anzaldi

Interview: Roberta Anzaldi

Meet Roberta Anzaldi — a Milan-based celebrity makeup artist known for her effortless Italian aesthetic with clients such as Carla Bruni and Eiza Gonzalez. Shop Roberta's favorites here. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? When you put a lot of products, a lot of makeup on your skin. Too much and I don't like. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? If I were a beauty product, I would definitely be a mascara! TOP 3 SWEED FAVORITES? AND WHY?     FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? I have a lot of glam looks that I did on Jada Pinkett Smith many years ago. When I met her, she told me, “Please, Roberta, let’s do makeup — but flawless, with glass skin” and I did that for her. But when I started doing her makeup, my shoulders and legs started shaking. WHAT’S YOUR BEAUTY MOTTO? My beauty motto is less is more. WHAT MAKES THE MIRACLE POWDER SO SPECIAL? FAV LIP COMBOS?    

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My Brother's Hair Growth Journey

My Brother's Hair Growth Journey

“My brother has been using The Hair Serum in his routine. As you may know, Sweed became known for its Eyelash Growth Serum.  The Hair Serum builds on the same idea—it’s designed for thinning areas along the hairline or even the beard, helping to gradually create the appearance of fuller, denser hair. Here are my brothers incredible results." @ilaessemua

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