Just Spotted: Sweed in Los Angeles

It’s official! Sweed are finally coming to the U.S and I couldn’t be happier. It’s been months with lots of travels and meetings and I can’t wait for all of our American Sweed friends to be able to see and feel our products in real life! My highlight was definitely to host a lunch for my L.A. based makeup artist colleagues at the beautiful Hotel Bel-Air. It's really amazing to meet everyone in person!

Among the group of guests were Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey and Elizabeth Seropian. 

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum 

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

  Johanna Smeds and Diane Buzzetta trying out our new Air Blush Cream.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

Megan Lombardi and Vlada Haggerty.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum 

Our favorite Miracle Powder.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum 

Kendal Fedail and Nova Kaplan.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

Emma Willis and Monika Blunder.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

Sweed loves sweets.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

Monika Blunder, Gabriella Elio and Jose Corella.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

Lina Mourey and Elizabeth Seropian.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

Diane Buzzetta and Gabriella Elio.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

A table full of Sweed goodies.

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

Elizabeth Seropian and Gabriella Elio.

 

Sweed beauty, Air blush cream, Jose Corella, Diane Buzzetta, Johanna Smeds, Megan Lombardi, Vlada Haggerty, Emma Willis, Monika Blunder, Kendal Fedail, Nova Kaplan, Lina Mourey, Elizabeth Seropian, miracle powder, eyelash growth serum

 

Start of Summer in Warsaw ☀️

Start of Summer in Warsaw ☀️

Our summer began in Warsaw with an inspiring masterclass led by makeup artist Patrycja Dobrzeniecka. Thank you to everyone who joined us and made the day so memorable 🩵 Beata Grabovvska Patrycja Dobrzeniecka Malwina Obrzut @z_milosci_do_mody Kamil Lichota Emilia Kaplan Karolina Wozniak Joanna Ferdynus-Gołuszko Malwina Wędzikowska Nadia Długosz Natalia Kusiak Katarzyna Kijowska Klaudia Karakula Kornelia Rajnerowicz @z_milosci_do_mody

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Interview: Roberta Anzaldi

Interview: Roberta Anzaldi

Meet Roberta Anzaldi — a Milan-based celebrity makeup artist known for her effortless Italian aesthetic with clients such as Carla Bruni and Eiza Gonzalez. Shop Roberta's favorites here. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? When you put a lot of products, a lot of makeup on your skin. Too much and I don't like. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? If I were a beauty product, I would definitely be a mascara! TOP 3 SWEED FAVORITES? AND WHY?     FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? I have a lot of glam looks that I did on Jada Pinkett Smith many years ago. When I met her, she told me, “Please, Roberta, let’s do makeup — but flawless, with glass skin” and I did that for her. But when I started doing her makeup, my shoulders and legs started shaking. WHAT’S YOUR BEAUTY MOTTO? My beauty motto is less is more. WHAT MAKES THE MIRACLE POWDER SO SPECIAL? FAV LIP COMBOS?    

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My Brother's Hair Growth Journey

My Brother's Hair Growth Journey

“My brother has been using The Hair Serum in his routine. As you may know, Sweed became known for its Eyelash Growth Serum.  The Hair Serum builds on the same idea—it’s designed for thinning areas along the hairline or even the beard, helping to gradually create the appearance of fuller, denser hair. Here are my brothers incredible results." @ilaessemua

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