SWEED X NCLA: Galentine's Tea Party

Under the sun and blue skies of Los Angeles, we hosted a Galentine´s Tea Party together with our Sweed friends Elin and Anh-Thu; founders of NCLA.
I have known the girls for years and we've been supporting each other along the way through our beauty-brand journeys. I love their incredible body scrubs and another fun fact is that Elin and Anh-Thu are half Swedish.
This day was all about love, female empowerment and creativity. It was an honor to celebrate with new and old Sweed friends.
Among our guests were Diane Buzzetta, Elnaz Golkroh, Rachel Anise, Chloe Holladay, Kamrin White and other beautiful Sweed friends.
Sweed Beauty NCLA Diane Buzzetta Gabriella Elio
Our MUA crush Diane Buzzetta
Real life fairy Elnaz Golrokh 🧚
The beautiful tablesetting of the SWEED X NCLA event that was held at a private residence in L.A.
 
Beautiful Chloe Holladay
Elizabeth Seropian and Rachel Anise
Will you be my Galentine..?
NCLA founders Anh-Thu and Elin Dannerstedt
Our founder Gabriella Elio
Start of Summer in Warsaw ☀️

Start of Summer in Warsaw ☀️

Our summer began in Warsaw with an inspiring masterclass led by makeup artist Patrycja Dobrzeniecka. Thank you to everyone who joined us and made the day so memorable 🩵 Beata Grabovvska Patrycja Dobrzeniecka Malwina Obrzut @z_milosci_do_mody Kamil Lichota Emilia Kaplan Karolina Wozniak Joanna Ferdynus-Gołuszko Malwina Wędzikowska Nadia Długosz Natalia Kusiak Katarzyna Kijowska Klaudia Karakula Kornelia Rajnerowicz @z_milosci_do_mody

Lees meer
Interview: Roberta Anzaldi

Interview: Roberta Anzaldi

Meet Roberta Anzaldi — a Milan-based celebrity makeup artist known for her effortless Italian aesthetic with clients such as Carla Bruni and Eiza Gonzalez. Shop Roberta's favorites here. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? When you put a lot of products, a lot of makeup on your skin. Too much and I don't like. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? If I were a beauty product, I would definitely be a mascara! TOP 3 SWEED FAVORITES? AND WHY?     FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? I have a lot of glam looks that I did on Jada Pinkett Smith many years ago. When I met her, she told me, “Please, Roberta, let’s do makeup — but flawless, with glass skin” and I did that for her. But when I started doing her makeup, my shoulders and legs started shaking. WHAT’S YOUR BEAUTY MOTTO? My beauty motto is less is more. WHAT MAKES THE MIRACLE POWDER SO SPECIAL? FAV LIP COMBOS?    

Lees meer
My Brother's Hair Growth Journey

My Brother's Hair Growth Journey

“My brother has been using The Hair Serum in his routine. As you may know, Sweed became known for its Eyelash Growth Serum.  The Hair Serum builds on the same idea—it’s designed for thinning areas along the hairline or even the beard, helping to gradually create the appearance of fuller, denser hair. Here are my brothers incredible results." @ilaessemua

Lees meer