Midsummer in NY 🌸🧚‍♀️

Last week, we brought a touch of Swedish Midsummer to New York, celebrating this beautiful tradition with our friends at The Detox Market and introducing one of our latest launches: The Hair Serum. It was pure joy to share a little piece of Sweden and this new chapter for Sweed with those who inspire us. Thank you to everyone who joined us 🌸🌼💐

Via Li, Gabriella and Natalie Kim

Our set-up for the Flower Crowns workshop!

Alana Paolucci and Georgia Ball

Fátima Cuellar

Noriella and Nina Lola

Julia Fei

Drita Vucinaj and Izabella

Gabriella and Fooz

Meg Levine

 

 

Shop Newest Products here.

Back to SWEED JOURNAL

You may also like

View all
Who What Wear Beauty Awards 2026

|

22.07.26

Who What Wear Beauty Awards 2026

After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum. Read full article here. Check the rest of Best Hair Products of 2026 here.   Real Results Shop Eyelash Growth Serum here.

Read more
Scandi Glow Masterclass in NY

Events

|

17.07.26

Scandi Glow Masterclass in NY

Summertime memories in New York! 🍎 We hosted a Scandi Glow Masterclass at Nordstrom NYC together with celebrity esthetician, Elizabeth Grace Hand! Thank you so much to everyone who joined and made this moment special ☁️✨ Kare Rodc Yvonne Wegener and Brooke Donovann Lera Shu Jenny Lin, Polina Isadora & Winta Zesu Sundas Hussain Claudia Campbell Yuna Lee and Caitlin Agustina Viktoria Pyrih

Read more
Cosmopolitan Awards 2026

|

16.07.26

Cosmopolitan Awards 2026

After a year of testing by Cosmo editors, only 75 products earned a place in the 2026 Holy Grail Beauty Awards — and Miracle Powder and Glass Skin Foundation proudly made the list.   REAL RESULTS   Shop Glass Skin Foundation here. ___________________________________________________________   REAL RESULTS   Shop Miracle Powder here.

Read more