Feb 02, 2026

SWEED TURTLE HOUSE 🐢🩵

Turtles have always held a special place in my heart and have been part of my family’s story for generations. As the founder of a vegan and clean beauty brand, it felt natural - and deeply important - to give back to animals and help preserve nature.

I began 2026 by fulfilling one of my greatest dreams: rebuilding a sea turtle sanctuary in Costa Careyes, Mexico. This deeply personal project reflects Sweed Beauty’s commitment to animal welfare, ocean preservation, and environmental responsibility.

The conservation center is founded by the Brignone family in 1983, which for over four decades has worked to protect sea turtles and preserve coastal ecosystems.

We are incredibly proud to see the Sweed Blue Turtle House standing on the beach - a symbol of hope and long-term commitment.

Here are some highlights from the trip:

TURTLE RELEASE

We had the opportunity to learn about the many challenges baby turtles face, guided by Caitlin, the marine biologist at the Careyes Foundation, who shared the important work being done to protect them.

We’re also incredibly proud to see the Sweed Turtle House finally standing on the beach — a meaningful step in our long-term commitment to animal welfare, ocean preservation, and environmental responsibility.

MAKEUP CLASS WITH A VIEW

With the beautiful view of the ocean, I held a makeup class focused on the Scandi makeup look. Where I shared my personal techniques, the stories behind each product, and the carefully chosen ingredients that define Sweed.

BOAT + PICNIC

We took a boat out to a secluded beach for a picnic. The calm ocean, warm breeze, and sound of gentle waves created the kind of setting that invites you to slow down.

SOUND HEALING

On the last day, we headed to La Copa del Sol for a sound healing session guided by Niki Trosky. A calm, grounding experience that allowed us to reflect, and fully take in all the beautiful moments we had together.

HORSEBACK RIDING + MARGARITA & GUACAMOLE CLASS