Sweed x Lydia Millen

We recently celebrated our Sweed x Lydia Millen launch at Space NK in LondonLydia is a loyal Sweed friend and has used our products for years. The collaboration came to life organically when I asked if Lydia would like to create a lip collection, which transformed into The Eternal Bloom edit.
Thank you to everyone who came, it was an incredible turn out with top journalists, influencers and makeup artists. I’m beyond grateful for your continuous support.
Love, 
Gabriella, the Founder




Lily Pebbles, Emma Guns & Emily English.
Lydia Millen & Gabriella Elio.


Alex Collins.


Jo Good, Nadine Baggott & Gabriella Elio.
Paula Sutton & Josephine Jusderose.
At Space NK in London.


Gabriella Elio & Yasmine Zweegers.
Lauren Wigley, Charlotte-Belle Tobin & Vanese Maddix.


Anna Lingus & Lydia Millen.


Yasmin Salmon, Gemma Peace & Georgia Rose.

Kate Hutchins & Laura Blair.
Lydia Millen, Mira Parmar & Gabriella Elio.
Katy Jane & Willis Galbraith.
Gabriella Elio & Alessandra Steinherr.
Famida Pathan, Jackie Tyson & Alexis Day.

Shop the full collection here.

Start of Summer in Warsaw ☀️

Start of Summer in Warsaw ☀️

Our summer began in Warsaw with an inspiring masterclass led by makeup artist Patrycja Dobrzeniecka. Thank you to everyone who joined us and made the day so memorable 🩵 Beata Grabovvska Patrycja Dobrzeniecka Malwina Obrzut @z_milosci_do_mody Kamil Lichota Emilia Kaplan Karolina Wozniak Joanna Ferdynus-Gołuszko Malwina Wędzikowska Nadia Długosz Natalia Kusiak Katarzyna Kijowska Klaudia Karakula Kornelia Rajnerowicz @z_milosci_do_mody

Weiterlesen
Interview: Roberta Anzaldi

Interview: Roberta Anzaldi

Meet Roberta Anzaldi — a Milan-based celebrity makeup artist known for her effortless Italian aesthetic with clients such as Carla Bruni and Eiza Gonzalez. Shop Roberta's favorites here. WHAT'S THE MOST COMMON BEAUTY MISTAKE WOMEN 40+ MAKE? When you put a lot of products, a lot of makeup on your skin. Too much and I don't like. IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE? If I were a beauty product, I would definitely be a mascara! TOP 3 SWEED FAVORITES? AND WHY?     FAVORITE LOOK YOU HAVE EVER CREATED? AND ON WHO? I have a lot of glam looks that I did on Jada Pinkett Smith many years ago. When I met her, she told me, “Please, Roberta, let’s do makeup — but flawless, with glass skin” and I did that for her. But when I started doing her makeup, my shoulders and legs started shaking. WHAT’S YOUR BEAUTY MOTTO? My beauty motto is less is more. WHAT MAKES THE MIRACLE POWDER SO SPECIAL? FAV LIP COMBOS?    

Weiterlesen
My Brother's Hair Growth Journey

My Brother's Hair Growth Journey

“My brother has been using The Hair Serum in his routine. As you may know, Sweed became known for its Eyelash Growth Serum.  The Hair Serum builds on the same idea—it’s designed for thinning areas along the hairline or even the beard, helping to gradually create the appearance of fuller, denser hair. Here are my brothers incredible results." @ilaessemua

Weiterlesen