Growing up in a beauty store, I discovered how the power of makeup can make women feel more confident in their own skin. What started as a childhood curiosity turned into a 20+ year career as a professional makeup artist, and the foundation of everything I create at Sweed.
With hands-on experience in beauty retail, I have developed a deep understanding of customer needs across skin types, concerns, and age groups. My personal experience with acne and eczema has sharpened my ability to identify and curate products that balance high-performance results with skin compatibility. This allows me to bridge the gap between professional makeup artistry and real-life skin needs, ensuring solutions that deliver both impact and integrity.
Every product is thoughtfully developed to deliver efficacious, skincare-infused formulas that are effortless to use and beautifully wearable.
My motto has always been:
"Look like yourself after a 2 week vacation - glowing skin, lush lashes and full of life!"
Gabriella Elio
Make-up artist & Founder of Sweed
